Creators Can Now Make Affiliate Money From Linking Target Products Through Linktree

Growing its retail partners

While Target sells a vast amount of products, home, and lifestyle creators are unique to Target, said Lara Cohen, svp of marketing, partnerships and business development at Linktree.

“Target was a big goal for us to get because they’ve been super smart with how they’ve utilized creators to reinvent the brand in terms of fashion, beauty, and everything else.”

One way that Linktree is trying to differentiate itself is through landing pages that eliminate the number of clicks that it takes consumers to buy a creator’s recommended product. This can increase conversion rates for creators, Cohen said.

Linktree’s technology also allows creators to centralize all of their social media work in one location, including affiliate links, analytics, and posting social content.

“What we’re bullish on is that conversion,” Cohen said. “Going directly from the content into someone’s Linktree and being able to shop we think is going to make a big difference for both the creator and the retailer.”